Digital Marketing Strategies

Having a sound digital marketing strategy can spell the difference between meeting or surpassing your business goals and wasted opportunities and resources. The best thing about it is, you don’t necessarily have to do everything. Just those that align with your goals. Read on to learn more.

Marketing Is About The Stories You Tell

Image from Pinterest Marketing has changed over the year from traditionally spreading the word on a product, its benefits, and why you need it. With internet marketing there is a constant struggle to be heard amidst the noise. So having multiple brands talking about their products is no longer ne...

Content Marketing Is A Commitment, Not A Campaign

Image from braca-montes.com People go online to find information. They may be looking for videos, articles, or even images, but they are all after to gain more knowledge on certain topics. This is why content marketing is an important aspect of online marketing. With the help of content marketing...

Make It Simple. Make It Memorable.

Image from Pinterest Sometimes the most successful internet marketing campaigns are the simple ones. Those going viral are not always the complicated to understand or access. They are the simplest and most engaging ones. Those are what make them so memorable and effective. When coming up with mar...

10 Reasons Why You Need A Digital Marketing Strategy

Smart Insights has established the fact you need a digital plan to support your organization’s digital transformation. In an informal poll they ran back in 2012 and 2013, they found how widely formal digital strategies were used. Results showed that around two-thirds to three quarters of responde...

Free Webinar: Video Marketing 101

Surely you’ve heard of YouTube and have at least shared a video. Whether these are funny cat videos or instructional ones, we’ve all had our share of enjoying them. The thing is, most people absorb more information through videos than any other medium. No wonder businesses are already taking time...

Interview With Louie Sison

I have always been an open book when it comes to my experiences and journey in building an internet marketing business. Recently, I had an interview with Louie Sison, a blogger based in Pampanga, about how I started from being a web developer, spearheading my own consultancy company, and being a ...

Digital Marketing 101

Even now at a time when internet marketing is no longer new, some are still not sure of what it truly is and how it can help their businesses. To help you on that, let me share the what’s and why’s of digital marketing. What is internet marketing? How do you define it? Well, according […]

Q&A Session: Digital Marketing 101

Digital marketing is a strategy all entrepreneurs need in order to grow their businesses, as I have mentioned previously in my Digital Marketing 101 Webinar. But there are still a lot to learn on how to do it effectively. To answer some of your questions, I recently conducted a Q&A session. T...

Facebook Marketing 101: Tips And Tricks

Recently, I discussed the essentials of Facebook Marketing. I’ve even shared the webinar replay for it. Now, it’s time to give a little extra by sharing my top tips and tricks to make your Facebook Marketing efforts even more successful. Tip #1: Seed you community – This means tapping into your n...

Facebook Marketing 101: Managing Facebook Engagement

Brands take advantage of their Facebook Pages, knowing this is a great platform to engage with their target audience and distribute content. In order to succeed, you need to make sure you are managing the content and engagement in Facebook well. First off, you need to do your Facebook Content Pla...

Content Marketing 101

Videos, blogs, and tweets – these are all part of content marketing. But until now, some are still confused as to what it really means. According to Content Marketing Institute, Content marketing is a marketing technique of creating and distributing relevant and valuable content to ATTRACT, ACQUI...

Secret to Marketing to People Who Don’t Have Reading Time

Our readers’ attention span is getting shorter and shorter every time. You can’t blame them, especially with all the digital noise today. So how do we effectively market our products and services to them? Entrepreneur.com shares an interesting infographic on how to successfully incorporate story ...

Recommended Reading

Price Is What You Pay. Value Is What You Get.

We must see pass the price tag and see what we are really getting. In order to truly appreciate something, we must see its value. There are different types of consumers. Some see only the price tag, while others see what’s beyond the tag. Not many realize the true value of something immediately. ...

Difficult Doesn’t Mean Impossible. You Have to Work Hard

Everything seems difficult the first time. But as you keep doing it, it becomes easier to accomplish. The task isn’t the one getting easier; it’s actually you who is improving. Sometimes, we encounter a task or a goal that we see as difficult. But “Difficult doesn’t mean impossible. It simply mea...

Make It Happen Mondays: You were born to Stand Out

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”-Marianne Williamson Did you ever get that feeling that you’ll never measure up? Like, back in the day, in a basketball tryout or when you’re courting a girl. It’...

Successful People Ask Better Questions And Get Better Answers

How do we get answers? We ask questions. How do we achieve our goals? We do something to make them happen. For every result we want to get, we must take appropriate action. Just like when we need to know something, we research or we ask. We mustn’t be afraid of asking or finding better […]

Why You Should Never Give Up: Failing Is Refusing To Get Up

When we try to achieve something we face some challenges and would often stumble. Sometimes, we would encounter so many difficulties that it would feel like they are impossible to go through. And there are times when we fall from these difficulties. During these times, we would often feel like al...

Do More Of The Stuff That Makes You Happy

We should always consider the things that make us happy. We must value them and pursue them. As we continue to improve ourselves, we shouldn’t take away the stuff that makes us happy. In fact, we should do more of it. When we set a goal, we also have to think about how it will […]